Streaming on Connected TVs Going 'Mainstream'

Streaming content on a Connected TV device is nearly as popular as watching live TV in prime time according to a survey of 18- to 49-year-olds conducted by video site Crackle in association with Frank N. Magid Associates.

“Viewing habits are quickly evolving and Connected TV is going mainstream,” said Eric Berger, the executive VP of digital networks at Sony Pictures Television and general manager of Crackle. “This shifting landscape reinforces that there is a tremendous opportunity here for advertisers to engage consumers and really drive brand awareness by targeting the increasingly influential Connected TV http://worldscreen.com/articles/display/2013-11-18-usa-connected-tv-magid-crackle