TV's Market Share of Global Adspend to Peak this Year

ZenithOptimedia is forecasting that global ad spending will see the strongest sustained period of growth in ten years, with mobile technology leading the way and TV as the second largest contributor.

ZenithOptimedia predicts that global adspend growth will rise from 3.6 percent in 2013 to 5.3 percent in 2014, reaching $532 billion. Growth is then forecast to increase to 5.8 percent in 2015 and 2016. This assumes that the Eurozone's gradual recovery continues and that there is no new crisis.http://worldscreen.com/articles/display/2013-12-9-zenithoptimedia-ad-spending