|
 
|
|
 
|
|
 
|
|
 
|
|
 
|
|
 
|
|
|
|
Online video publishers need to identify viewers
The world of online video is rapidly developing, with an exponential expansion of smartphones and tablets. This present problems and opportunities for online video publishers. There will soon be more smartphone screens than televisions in some markets, but many players seem poorly prepared.
An IHS white paper prepared for Videoplaza points to an expected proliferation of video capable devices over the coming years.
By the end of 2017, IHS expects there will be over a billion video capable network connected devices in Western Europe, with the largest category being smartphones, followed by personal computers and then tablets, all ahead of smart televisions.
The number of smartphones will exceed the total number of televisions in the region. There will be nearly three times as many video-capable connected devices in total as there will be television sets. That is about 2.5 devices per person.
That may mean that video may be more personal, particularly in the context of advertising.http://informitv.com/news/2013/12/05/onlinevideopublishers/