More evidence of strong TV spend in second half of 2013

Publicis Groupe’s media specialist reports that while the TV market declined by 1% in the first half of the year, the second half is said to have been "extraordinary", with growth tipped at 9%.

The strong performance in the second half of 2013 can in part be attributed to the weak comparatives in 2012 (which was down 5%) post London 2012 Olympics and Paralympics.

However, other factors have also contributed to the return to growth in TV advertising, including an improved economic backdrop, the ongoing subscription battle between BT Sport and Sky and the launch of 4G in the UK.

ZenithOptimedia now expects TV revenue to be up 4% overall in 2013 and to grow a further 3% in 2014, part fuelled by the Fifa World Cup in Brazil during June and July and the better underlying economic conditions.
http://www.mediaweek.co.uk/article/1224197/evidence-strong-tv-spend-second-half-2013?DCMP=EMC-CONMediaAMBulletin&bulletin=mediaam