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Rethinking television trends
Television as we know it will be redefined by the smartphone and the tablet, with future viewing experiences ranging from handheld screens to wall-sized multiscreen environments, all connected to ever more capable networks. A characteristically provocative new report from Rethink Research suggests that sales of the traditional television display are destined to decline, while viewers will be taking to tablets as secondary screens.
“Today we still go to conferences and we are assured by leading executives who should know better, that nothing will ever replace the large sitting room TV screen — well it will and in some places it has.” So writes Philip Hunter, author of the report, titled Requiem for Television. He says these traditionalists are tired of change and just want to get through to their retirement before it matters to much and then let someone else deal with the problems imposed by smartphones, tablets and ubiquitous connectivity.
The report points to “fundamental changes in viewing habits, with a big shift towards content consumption on mobile devices and especially tablets already well under-way.”http://informitv.com/news/2013/12/04/rethinkingtelevisiontrends/