Media agencies in Singapore and Hong Kong regularly consider international pay-TV channels in their media mix for regional/multi-market campaigns, according to a survey conducted for CASBAA by GfK Retail and Technology. CASBAA commissioned GfK Retail and Technology to run an ‘Agency Attitude Audit’ towards international pay TV/cable channels to survey reach, composition, engagement, proportion of budget and research used, and to find out what members of the pay-TV industry need to do more of to be selected in the media mix.