TelevisionPost has learnt from reliable sources that the BARC board, which met on Saturday to decide on the technology and the path ahead, has shortlisted US-based audience measurement powerhouse Nielsen Company, UK-based media analytics company Kantar Media, French audience measurement company Médiamétrie, and US-based research company Cross Tab.

It is pertinent to note that Nielsen and Kantar already have a strong presence in audience viewership measurement market through a joint venture, TAM India, the de facto television viewership provider.

A BARC committee member said that the Board has shortlisted Nielsen, Kantar and Médiamétrie. Another member stated that Cross Tab has also made the cut. http://www.televisionpost.com/television/barc-nielsen-kantar-mediametrie-and-cross-tab-to-run-the-last-lap/