GroupM Revises Global 2014 Ad Spending Forecast Downward

Due to economic gridlock in the U.S. and the continued financial crisis in the Eurozone, GroupM has revised its worldwide advertising spending forecast for 2014 downward, from 5.1-percent growth to now 4.6-percent.

The This Year, Next Year report predicted that worldwide ad spending in measured media would hit $508 billion for 2013, a 3.3-percent increase over 2012 spending of $492 billion. For 2014, GroupM expects ad spending to increase 4.6 percent, representing $531 billion.

In the U.S., the report said advertising investment in measured media grew 1.8 percent in 2013 to $156.3 billion, which is a slight gain on the $153.5 billion from the previous year. For 2014, GroupM predicts a 2.9-percent increase to $161 billion.http://worldscreen.com/articles/display/2013-12-10-groupm-advertising-forecasts