Global TV ad revenues to to hit US$171 billion next year

Global TV ad revenues are set to climb by 5.2% next year to reach US$171 billion, driven by improving consumer and corporate confidence, and the summer’s World Cup finals in Brazil, according to Informa Telecoms & Media. 

The new research claims that the rise will follow a smaller increase of just 1.9% in TV ad revenues  for 2013, with global TV ad revenues this year predicted to reach US$162 billion.

Informa predicts that there will be a total global ad revenue increase of 27.4% between 2013 and 2018.http://www.digitaltveurope.net/122601/global-tv-ad-revenues-to-to-hit-us171-billion-next-year/