Scripps Networks Interactive Forms Pact with Viggle

The social platform Viggle has inked a deal with Scripps Networks Interactive that will create second-screen sponsorship and content opportunities for Scripps' advertisers.

Viggle is a free mobile app that rewards users for consuming television and music. Under the new agreement, Scripps will be able to offer its advertisers program enhancements and extensions, or mobile video inventory targeted against programming. The first advertising campaign involved Lexus and Food Network's Restaurant Impossible.http://worldscreen.com/articles/display/2013-12-11-usa-viggle-scripps-networks-interactive