Gucci launches first global fashion ad on CNN

The campaign, which marks the first time Gucci has launched an international campaign for its accessories, includes sponsorship of CNN Style 2014 theme week and a special section on CNN.com. It will also run online on both CNN.com and CNN Money.

William Hsu, VP news advertising sales, CNN International Asia Pacific, said: “We are delighted that Gucci has chosen to CNN for its first ever fashion and accessory global television advertising campaign. Gucci joins an expanding portfolio of luxury brands across our platforms, underlining the strength of our commercial proposition, which includes a ubiquitous international reach, as well as an upscale audience that perfectly matches its target group.”http://mumbrella.asia/2013/12/gucci-launches-first-global-accessories-campaign-cnn/?utm_source=DailyNewsletter&utm_medium=email&utm_campaign=Daily-12-12-2013&utm_content=PostTitle