Ratings provider Medialogic Pakistan has announced a partnership with global group Kantar Media which it says will enhance the TV audience measurement service available in the country.

Medialogic was set up in 2007 to serve Pakistan’s growing Television industry, with an overnight ratings offer based on a panel covering three cities. Having since expanded to the top nine cities and 675 households, it now says it aims to expand to twenty, and 1,100 households, from early 2014, giving ‘robust coverage of Pakistan’s urban population’. For this it will make use of Kantar Media’s Rapid Meter technology, phasing out its current DFM (Direct Frequency Measurement) technology, which is provided by GfK. http://www.mrweb.com/drno/news18365.htm