BBC seeks to expand in India

BBC World News, the international news division of the UK public service broadcaster, hopes to quadruple its reach in India in the next 12 months, as digitisation sweeps through the country.

This development could offer opportunities for brands seeking to build on the BBC's strong digital news presence, and plans to broadcast its new "India Direct Series" to 360m homes in 200 countries.

In comments to afaqs.com, the Indian media and marketing portal, Jim Egan – chief executive of BBC World News – noted mobile consumption has increased in India at a very fast rate, and that Indian brands are becoming more engaged at a global level.http://www.warc.com/LatestNews/News/EmailNews.news?ID=32335&Origin=WARCNewsEmail&utm_source=WarcNews&utm_medium=email&utm_campaign=WarcNews20131216