Multiscreening hits new heights

UK consumers have been found to switch between devices up to 21 times a hour, new research has revealed.

The findings emerged from the latest phase of a year-long research project by communications agency OMD into the future of the British consumer society. For the Future of Britain, 200 participants were asked to report which devices they used during one hour of an evening as one of 50 tasks set over ten days. Other areas of research included people's aspirations, their view of brands, their relationship with technology and their shopping habits.  http://www.warc.com/LatestNews/News/EmailNews.news?ID=32416&Origin=WARCNewsEmail&utm_source=WarcNews&utm_medium=email&utm_campaign=WarcNews20140107