Pay TV households may increase to one billion by 2018

The growing pay TV subscriber market is set to drive further investment into the technology underpinning multi-screen and OTT TV services as the global multi-screen landscape continues to evolve.
 
Digital TV Research predicts that the number of households that subscribe to pay TV will reach almost one billion by 2018. 

Combined with the trend of consumers watching more long-form content on tablets and smartphones, this growth in pay TV customers will signal a further surge in multi-screen offerings as operators look to capitalise on demand, offering added value to keep and attract new subscribers.http://www.indiantelevision.com/iworld/ott-services/pay-tv-households-may-increase-to-one-billion-by-2018