Pay-TV in the thoughts of media planners

When considering their media mix for regional or multi-market campaigns, media agencies in Singapore and Hong Kong regularly consider inter­national pay-TV channels, according to a survey conducted for CASBAA by GfK Retail and Technology.

CASBAA CEO Christopher Slaughter commented: “We are encouraged to see that 67% of planners, buyers and senior management often consider pay-TV when planning their media campaigns. Over eight in 10 respondents subscribe to a pay-TV/cable service at home, so they well appreciate what our media can offer — especially how multi-channel TV is able to offer custom solutions for today’s media ecosystem.http://www.apb-news.com/news/news-views/item/1754-pay-tv-in-the-thoughts-of-media-planners.html