Nickelodeon Congratulates Vinda Group for "Best Licensee" Award

NICKELODEON CONGRATULATES VINDA GROUP ON CLINCHING THE “BEST LICENSEE” AWARD FOR ITS SPONGEBOB SQUAREPANTS TISSUE PRODUCTS

SINGAPORE, 15 JANUARY 2014 – Nickelodeon today congratulated its master licensee Guangzhou Art-land’s sublicensee, Vinda Group, for winning the “Best Licensee” award for its SpongeBob SquarePants tissue products at the recently concluded Asian Licensing Awards, held on 7 January in Hong Kong.

The tissue products featuring characters from Nickelodeon’s hit show SpongeBob SquarePants were launched across China last year and new designs have just been released to celebrate Chinese New Year this year. Customers will receive a set of SpongeBob SquarePants red packets for free with eligible purchases.

“We’re very pleased to learn that Vinda Group’s specially-designed SpongeBob SquarePants tissue products have been recognized by the licensing industry in the region. This is another successful example of how our shows can travel beyond the small screens to reach more consumers,” said Jack Yew, Vice President, Consumer Products, Viacom International Media Networks Asia.

The Asian Licensing Awards recognizes the outstanding achievements of licensed properties, licensing companies, licensing agents, advertising and promotional firms for their development, launch and promotion of licensed properties and trademarks throughout Asia for the preceding year. The Asian Licensing Awards celebrate excellence, innovation and creativity across the licensing spectrum.

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About Nickelodeon

Nickelodeon, now in its 35th year globally and 16th year in Asia, is one of the most globally recognized and widely distributed multimedia entertainment brands for kids and family. Creating surprising and playful entertainment experiences everywhere it goes, Nickelodeon has a portfolio that includes television programming and production around the world, plus special events, consumer products, digital offerings, recreation, books, feature films and pro-social initiatives. Nickelodeon's brands are seen globally in more than 450 million households in over 100 territories via more than 70 locally programmed channels and syndication. For more information about Nickelodeon in Asia, visit www.nick-asia.com (http://www.nick-asia.com).

About Vinda Group

Vinda Group was established in 1985. Over the past 25 years, Vinda has been focusing on developing and manufacturing high-grade household paper products, with continuous innovation and development. Today Vinda has grown from a small private company into a well-known brand in China.

Vinda has always been looking for innovation and progress. Vinda’s accurate understanding of its markets results in new product launches to satisfy the fast-changing consumer demands. Besides producing high-grade household paper products including toilet paper, pocket handkerchiefs, boxed facial tissue and paper napkins, Vinda has been actively developing new products, such as paper made of recycled fiber and wet tissue. Vinda’s innovation and caring service let our customers enjoy life every day and not surprisingly generate high customer loyalty and satisfaction.

Vinda continues to seize every opportunity to reinforce its position in the market with unique expertise, first-class products and excellent services, and to become the best brand of personal care and household paper products.

Media Contact

Viacom International Media Networks
Loh Bi Feng
Senior Executive, Corporate Communications, Asia
t: +65 6420 7154 m: +65 9002 9607
e:  loh.bifeng@vimn.comThis e-mail address is being protected from spambots. You need JavaScript enabled to view it (mailto: loh.bifeng@vimn.comThis e-mail address is being protected from spambots. You need JavaScript enabled to view it )