How Can You Reach People Who Will Tweet About Your Brand?

There’s no shortage of people tweeting about live TV these days—it’s a digital phenomenon and picking up speed. In 2013 alone, 36 million people sent 990 Million Tweets about TV, according to Nielsen SocialGuide. Until now, however, we haven’t known how many people tweet about TV and brands—critical information for advertisers who want to leverage the momentum of Twitter TV activity to amplify brand messages.

To get a handle on this key intersection, Nielsen SocialGuide, which now tracks Twitter conversation about 500+ brands in addition to capturing Twitter activity about every program across 250+ U.S. TV networks, recently completed an analysis of the overlap of brand and TV tweeters between August and October of 2013. In its analysis, Nielsen SocialGuide found that 5.5 million people tweeted about both brands and TV during that period.http://www.nielsen.com/us/en/newswire/2014/how-can-you-reach-people-who-will-tweet-about-your-brand.html