Report: TV Ads More Effective When Combined with Twitter

The marketing analytics firm MarketShare has found that TV ads were more effective when combined with Twitter paid advertising.

The study by MarketShare focused specifically on new mobile service subscribers in the U.K. It found that for mobile carriers, TV advertising generated new customers at an average of $131 each when there wasn't Twitter paid advertising. For those carriers that combined TV ads with Twitter advertising, customer acquisition cost for TV advertising dropped to around $83. This marks a 35 percent improvement.http://www.worldscreen.com/articles/display/2014-1-15-usa-tvads-twitter-marketshare