I&B ministry issues fresh norms for TV rating agencies

Firms can't hold more than 10% in rating agencies and broadcasters or advertising agencies

(New Delhi, January 18, 2014) The information and broadcasting (I&B) ministry on Friday released the guidelines for television rating agencies, giving these 30 days to comply with the new norms. On January 9, the Cabinet had approved a policy to regulate guidelines for these agencies in India.

Television rating agencies will now have to register with the ministry within a month and comply with the ownership pattern, according to which companies can't hold more than 10 per cent in both rating agencies and broadcasters or advertising agencies.