BARC, which has 60 per cent representation from the Indian Broadcasting Foundation (IBF) and 20 per cent each from Advertising Agencies Association of India (AAAI) and the Indian Society of Advertisers (ISA), today signed up French audience research company Mediametrie as its technology partner for six years.

The deal will see Mediametrie providing key technology services and licensing, helping BARC in procuring metering hardware. It will also work towards knowledge transfer which will see BARC ultimately taking autonomous control of the proposed television audience measurement system.http://www.televisionpost.com/television/barc-signs-mediametrie-as-tech-partner-for-six-years-eyes-roll-out-of-ratings-from-1-oct/