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TAM can comply with TV rating guidelines minus cross-media ownership, hints Kantar
Faced with the prospect of being pushed out of the television rating business due to cross-media restriction imposed by the government, WPP-owned Kantar Media has put up a case justifying the existence of TAM Media Research of which it is a half-owner.
Hinting that it will comply with the guidelines minus the cross-media ownership restriction, Kantar stated that TAM is prepared to scale up its panel size to 20,000 plus people meters as suggested by the government. “TAM, in consultation with the industry, is on the course to achieve its target of 20,000+ meters,” Kantar revealed.http://www.televisionpost.com/media-agency/tam-can-comply-with-tv-rating-guidelines-minus-cross-media-ownership-hints-kantar/