By the end of 2014 up to 50 million homes around the world will have two or more pay-television subscriptions, with the additional services generating about $5 billion in revenues. A further 10 million homes will receive premium programming as part of their subscription to another service, such as broadband. That is one the predictions from Deloitte in its latest annual look at the technology, media and telecommunications market.

As Deloitte observes, this trend is counter to historical expectations of ‘cord cutting’ that have failed to materialize, with the base of pay-television subscribers remaining constant or even rising in many counties.

It seems that customers are continuing to subscribe to satellite, cable and telco television services and in some cases supplementing them with online subscription video services.http://informitv.com/2014/01/14/50-million-homes-with-multiple-pay-tv-subscriptions/