Japan adspend continues to grow

In a reflection of the modest economic recovery that is taking hold in Japan, ad holding company Dentsu has reported that adspend in the country increased 1.4% in 2013, its second successive year of growth.

Total adspend reached ¥5,976.2bn in 2013, boosted by a strong surge in demand during the second half of the year which Dentsu attributed to activity ahead of a rise in sales-tax in April 2014.

It also cited the positive impact of "Abenomics", the economic reforms advocated by Prime Minister Shinzo Abe, for the improved outlook for the industry.

Spending on satellite media, at 9.6%, witnessed the strongest growth last year, followed by internet advertising (up 8.1%), which benefited from strong demand for performance-based advertising.

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