Meet the New Indonesian Consumer Class of 2020

Asia’s middle class is on track to comprise 52 percent of the region’s population by 2020, with the fastest emerging middle classes hailing from Indonesia, the Philippines, Thailand, Malaysia and Singapore, according to Nielsen estimates. With US$5.3 trillion in new household consumption, expenditures are up for grabs. Are you ready for the next big “shopportunity”?

Indonesia is at the forefront of this trend, with a middle-income segment that we expect to more than double in size by 2020. Much attention has been focused on Asia’s two biggest growth engines—China and India—but now is the time to get better acquainted with what drives and motivates Indonesian shoppershttp://www.nielsen.com/id/en/insights/news/2014/meet-the-new-indonesian-consumer-class-of-2020.html