Positive outlook for global adspend

Worldwide adspend is forecast to record strong year-on-year growth of 5% in 2015, itself an improvement on the 4.8% growth expected in 2014, the latest industry predictions from Carat, the global media network, has stated.

Growth of 4.8% this year would equate to $551bn of global adspend and represent an upward revision on the 4.5% forecast in Carat's previous global advertising expenditure forecast in September 2013.

Its analysis is based on data received from 59 markets across the Americas, Asia-Pacific and EMEA and it said all regions, even Western Europe, are expected to see increased adspend driven primarily by digital media.

Carat expressed confidence that the era of double digit decline in some parts of Western Europe may now be at an end and revealed that some European markets will perform particularly strongly in 2014.

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