UK Twitter hashtags drive TV interactions, says Thinkbox

People search for Twitter hashtags on the social network because they have seen them on TV, according to three in four people polled in new research by Thinkbox.

In a report called ‘#TVTwitter: how advertisers get closer to conversation’, Thinkbox – the marketing body for commercial television in the UK – said that hashtags are used around TV content to help sort and categorise cohttp://www.digitaltveurope.net/165882/twitter-hashtags-drive-tv-interactions-says-thinkbox/nversations about a show, and as a “creative and funny way to sign off a tweet” about a TV programme.