Twitter claims to be better than Facebook as TV’s ‘soundtrack’

Twitter’s Chief Media Scientist Deb Roy has staked the social network’s claim to be a better partner to broadcasters, television producers and advertisers than rival Facebook.

“The biggest, most pervasive medium ever invented — television — is being intertwined with a global social medium, Twitter,” he said. “Twitter makes TV better: It is, in fact, a force multiplier that can enhance the impact and possibilities of TV.”

Mr Roy was speaking at the MIPTVtelevision-industry conference in Cannes in a presentation focusing on data visualisations to show how chatter about TV shows and ads spreads on Twitter.

“It’s live, public and conversational. We use it in the moment to talk to everyone who cares to listen. We use it to converse; to exchange words,” he said. “(It is) a synchronised social soundtrack for whatever is happening at the moment as a shared experience.”http://www.todayonline.com/print/461936