Aus:Local online universe expands as Nielsen enhances its ratings

Nielsen has made major enhancements to its online ratings system as it moves towards daily and cross-platform audience measurement, by culling inactive users from its panel and finding another two million online Australians.

The multi-million dollar global and local investment has seen a new scalable data processing platform put it into playhttp://www.bandt.com.au/news/digital/local-online-universe-expands-as-nielsen-enhances?utm_source=Cirrus+Media+Newsletters&utm_campaign=63e65cd2f2-BandT+Newsletter+-+20140416134255&utm_medium=email&utm_term=0_fe913f1856-63e65cd2f2-58933349