A leading industry expert has said that despite claims made by the BBC's director general, Tony Hall, the reality of TV consumption is not online, but in live broadcasting.

In plans late last year outlining the future of the BBC, Hall said that the Corporation wants its on-demand platform, iPlayer, as a "front door to all BBC content," and this week relaunched the service in a bid to ensure it is "fit for the future," as well as moving its flagship youth and comedy channel, BBC Three, entirely online.

However, speaking at the annual Connected Consumer Conference on Wednesday, Nigel Walley, managing director of Decipher, said that although the TV sector has forged an "even more complicated world," it is not changing nearly as fast as anyone thinks.

"When Anthony Rose was heading up iPlayer, people said that the service - with its ability to curate and personalise content - was going to be the future of the BBC," Walley said.

"That was cobblers then and is cobblers now. iPlayer is not the reality of TV consumption."

Walley cited figures that show the BBC's video on-demand service - seven years after its launch in 2007 - still only accounts for 2% of all BBC viewing, while the remaining 98% is from live broadcast. This is in spite of the 10 million daily requests going through iPlayer.

Walley said that the way Hall is positioning the iPlayer platform is not dissimilar to the way Google chairman, Eric Schmidt, has tried to present YouTube in the past   http://mediatel.co.uk/newsline/2014/03/13/iplayer-not-the-reality-of-tv-consumption/