Who Are These Video Cord Cutters/Cord Nevers?

Depending on whom you talk to, video cord cutters and cord nevers are sure to multiply exponentially or remain a rare commodity. Reality is somewhere in the middle.

Video cord cutters, defined as consumers who have dropped a multichannel subscription without replacing it, represent 65% of U.S. non-multichannel households. Those who have never subscribed to a multichannel video service, known as cord nevers, account for the remaining 35% of households.http://go.snl.com/rs/snlfinanciallc/images/SNLKaganMRG_CordCutters.PDF?mkt_tok=3RkMMJWWfF9wsRoksq3Pcu%2FhmjTEU5z17u0vXKKzlMI%2F0ER3fOvrPUfGjI4ASctqNa%2BTFAwTG5toziV8R7DNLM1wy8YQWhPh