More than one in every five (21 percent) pay-TV subscribers use TV Everywhere services (provided by their operator) on a monthly basis, according to a recent study by the NPD Group. Contrary to popular belief, consumers that pay for over-the-top video-on-demand subscriptions (OTT, SVOD) aren’t necessarily cord cutters. In fact, NPD’s report finds that consumers who subscribe to SVOD are actually among the most active TV Everywhere users: three out of four SVOD homes also have a pay-TV subscription, and 25 percent of them use their provider’s TV Everywhere service at least once per month.

This unique breed of dual SVOD/pay-TV subscriber isn’t just more likely to have tried TV Everywhere, these viewers are also using it more frequently. 30 percent of SVOD subscribers use TV Everywhere services each week, compared with 20 percent of non-SVOD subscribers.