NPD Finds More Than One-In-Five Pay TV Subscribers Use TV Everywhere Monthly

According to the latest NPD Group TV Everywhere Report, more than one-in-five (21 percent) Pay-TV subscribers use the TV Everywhere services provided by their Pay-TV operator at least once per month.

Although the Pay-TV industry has increasing concerns that “Over-The-Top” (OTT) subscription video-on-demand services (SVOD) will lead to cord cutting or cord trimming, NPD’s report finds that consumers who subscribe to SVOD are actually among the most active TV Everywhere users. Three out of four SVOD homes also have a Pay TV subscription, and 25 percent use their provider’s TV Everywhere service at least once per month.

Not only are dual SVOD and Pay-TV subscribers more likely to have tried TV Everywhere, they are also using it more frequently. Three-in-ten SVOD subscribers use TV Everywhere weekly, compared to only two-in-ten TV Everywhere users who do not subscribe to SVOD.https://www.npd.com/wps/portal/npd/us/news/press-releases/npd-finds-more-than-one-in-five-pay-tv-subscribers-use-tv-everywhere-monthly/