BBC global audience reaches 265 million

The BBC’s global audience for its international news services now stands at 265 million people per week, up nine million on last year, according to BBC figures.

The corporation’s global audience estimate is based on reach of the BBC World News channel, its international news website, World Service radio output and its international development charity BBC Media Action.

The BBC said that increases in television and digital audiences are offsetting a decline in radio listening – mainly on shortwave and medium wave.

Though radio remained the biggest platform with 128 million listeners overall, this was down 17 million on a year earlier. TV audiences came in at 126 million viewers, while online attracted 46 million weekly users.

The biggest growth for a single market was Russia, where the audience more than doubled to 6.9 million per week, which the BBC attributed to its “trustworthy and impartial news.” The BBC said its Ukrainian service also reflects the same trend with its audience more than trebling compared to last year.

“Today’s figures show the most successful year ever for the BBC’s global news services,” said Peter Horrocks, director of the BBC World Service Group.http://www.digitaltveurope.net/196472/bbc-global-audience-reaches-265-million/