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Nearly half of US homes subscribe to Netflix or similar services, has the tide turned?
Where is linear TV headed, in the midst of an ever-increasing number of screens, OTT devices and ways to watch shows? Not to mention the proliferation of quality content on more and more channels?
A quick look at the current media landscape should alarm any “traditional” TV executive: Gigaom reports that 47% of all US households now subscribe to Netflix, Hulu Plus, Amazon Prime or a combination of these services. More than a revolution threatening incumbent players, this impressive shift in TV consumption also means that we rely less and less on physical devices to store content. According to The Guardian, digital home video revenue – i.e. streams and downloads – “will outstrip physical media in 2016″.