Asia Pacific OTT to reach $10bn

Asia Pacific online TV video revenues (over fixed broadband networks) will reach $10.19 billion in 2020, up from $0.54 billion in 2010 and $2.68 billion in 2013, according to a new report from Digital TV Research.

The OTT TV sector is on the brink of a huge take off for the 14 countries covered in the Asia Pacific Online TV & Video report as key players expand internationally, broadband penetration increases and new partnerships are announced almost on a daily basis.

Online TV and video advertising has been the key driver for the OTT sector, with revenues of $1.69 billion expected in 2014, up from $0.33 billion in 2010. Rapid advertising expenditure growth will continue, to reach $4.61 billion in 2020. China will contribute $1.96 billion to the 2020 total, with Japan supplying a further $1.2 billion, with the two countries providing two-thirds of the region’s total.http://www.broadbandtvnews.com/2014/07/30/asia-pacific-ott-to-reach-10bn/