Nielsen: Social Media Positively Impacts TV Experience

An increasing number of U.S. TV-watchers are also engaging with social media and other second-screen experiences, according to Nielsen, which reports that this behavior increases awareness of television programs.

According to a new Nielsen study, a quarter of TV viewers reported that they were more aware of TV programs due to their social media interactions in a year-on-year comparison from 2012 to 2013. The study also found that 15 percent of viewers said they enjoyed watching TV more when social media was involved.http://worldscreen.com/articles/display/2014-8-5-usa-nielsen-socialtv