India Rising: the Country Reclaims Top Consumer Confidence Score

Consumer confidence in India increased seven index points to 128 in the second quarter, bumping the country up to the top spot among the 60 countries measured in Nielsen’s Global Survey of Consumer Confidence and Spending Intentions. The latest increase surpasses Indonesia (123), which previously held the top spot for five consecutive quarters.

“Consumers in India have indicated increased levels of confidence in the second quarter when the country’s general elections were taking place in the country,” said Piyush Mathur, president, Nielsen India. “This buoyancy is yet to translate into increased consumption across sectors. Despite the ongoing inflationary trend and expectations of a poor monsoon, consumers are likely to open their purse strings as we head into the festive season in response to savvy marketing stimulus.”http://www.nielsen.com/us/en/insights/news/2014/india-rising-the-country-reclaims-top-consumer-confidence-score.html