OTT revenue to grow by 28.1% per year, says PwC

The PwC ‘Global Entertainment and Media Outlook 2014-2018’ report claims that OTT and digital music streaming are two of the fastest growing market sub-segments and that the growth of ‘24/7 access’ and micro-transactions suggest that flexible business models, offering “more choices and better experiences” are the key to monetising the digital consumer.

The study predicts that internet TV advertising will double its share of total TV advertising revenue in the next five years from 2.2% in 2013 to 4.5% in 2018. Internet TV ad revenue from traditional broadcasters will grow from US$3.7bn in 2013 to US$9.7bn in 2018, said PwC.

“Traditional broadcasters still dominate and are adapting to the Internet video opportunity, creating a significant new revenue stream despite competition from Internet rivals,” according to the study.http://www.digitaltveurope.net/188792/ott-revenue-to-grow-by-28-1-per-year-says-pwc/