Global mobile ad revenue grows by 92%

Global mobile adspend nearly doubled in 2013 to reach $19.3bn, according to Interactive Advertising Bureau (IAB) data.

The greatest growth was seen in Latin America, which saw revenues rise by 215%. North America increased by 122% and Europe by 90%, according to the figures from the Global Mobile Advertising Revenue study from the IAB Mobile Marketing Center of Excellence, IAB Europe and IHS Technology.

In Asia Pacific and the Middle East growth was more modest, at 69% and 45% respectively.

“These powerhouse numbers directly reflect mobile’s rapidly increasing role as a vital part of the marketing media mix,” said Anna Bager, vice president and general manager, Mobile Marketing Center of Excellence, IAB.http://www.research-live.com/4012113.article?utm_source=google&utm_medium=email&utm_campaign=research-live.com