Taiwan's Gen Z

Companies in the U.S. are very much focused on the “aging out” of the Baby Boomer generation, and what it means for their business. From my perch in Taiwan, it seems as if the main focus in the U.S. is on the difference between Baby Boomers and Millennials.

Here in Taiwan, many are taking a longer view, making comparisons between Boomers and Generation Z on questions important to manufacturers and retailers. We recently conducted research on the Boomer/Z differences for those who want to get ahead of the curve, before Generation Z becomes a group with significant disposable income.http://www.nielsen.com/us/en/insights/news/2014/uncommon-sense-getting-ready-for-taiwans-generation-z.html