Aussies are watching more TV

The screen habits of Australians are evolving as take-up of connected devices goes on rising, but all major age groups continue to spend the majority of their viewing time watching broadcast TV on in-home sets.

The latest quarterly Australian Multi-Screen Report, produced by measurement bodies OzTAM, Regional TAM and Nielsen, found that during the first quarter Australians watched an average 93 hours and 16 minutes (93:16) of broadcast TV on traditional television sets every month, up 39 minutes per month year-on-year.

Most of that was live. Playback of broadcast content – with viewers recording and watching within seven days – accounted for just 7.8% of viewing. In terms of time this amounted to 7 hours and 15 minutes per month, up 27 minutes on a year earlier.
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