Twitter engages Indian sports fans

Starsports.com and Vodafone India are the first broadcaster and brand advertiser to join forces with the Twitter Amplify product in India, the two companies have announced.

They aim to tap into social conversations around TV programmes, especially live sports, and the alliance is being launched to tie in with the current India-England cricket series, exchange4media reported.

Twitter Amplify enables broadcasters to send high-quality video clips directly to digital consumers engaged in conversations on Twitter around live matches and is designed to enhance their experience.

Assisted by promoted tweets, it then amplifies the reach of the video content distributed through the Twitter accounts of broadcasters or sponsors.

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