TAM or BARC, the market has to decide: Sir Martin Sorrell

They are known as the lions who go for the kill in their respective fields. One heads the world's largest advertising communications group by revenue, which he has built up in around three decades. And the other is known for his innate ability to decimate almost every guest who dares to be a part of his nationally televised daily news show.
 
Yes, we are talking about none other than WPP CEO Sir Martin Sorrell and Times Now editor-in-chief Arnab Goswami who got together on stage to have  a public chat under the umbrella of the Indian chapter of the International Advertising Association (IAA) in Mumbai.
 
 
Before the IAA conversation between the two commenced almost all those assembled - the who's who of the media industry - were hard pressed to second guess as to who would have the upper hand: the calulator (read: Sorrell, as The Economist had once labelled him, when he battled with David Ogilvy to take over O&M) or the microphone (read: Arnab).http://www.indiantelevision.com/mam/marketing/tam-or-barc-the-market-has-to-decide-sir-martin-sorrell-140819