India:Govt tells broadcasters not to air ads that violate ASCI code

Broadcasters cannot air advertisements that violate the code set by Advertising Standards Council of India (ASCI), the information and broadcasting ministry has said in an advisory.

The ministry has compiled a list of over 40 advertisements that made false claims and violated the provision of code for self-regulation as well as provisions under Drug and Magic Remedies (Objectionable Advertisements) Act, 1954.
These include products from telemarketing and teleshopping companies that guarantee remedies for being overweight, baldness, wrinkles, joint pains and other health problems as well as those that offer consumers magical solutions to their financial problems.
The ministry named the companies and the products whose commercials cannot be telecast. It has asked broadcasters not to carry them on their channels and ensure strict compliance of the advertising code in the Cable Television Networks (Regulation) Act, 1995.http://www.livemint.com/Consumer/ppboDl3dpy1mTDQtLWEYxK/Govt-tells-broadcasters-not-to-air-ads-that-violate-ASCI-cod.html