If the channel doesn’t have the local feel, it doesn’t work”: JB Perrette

A firm believer of localisation of content, Discovery Networks International president JB Perrette has great hopes from the country. While he has travelled to India on multiple occasions, sometimes as a business leader, while at other times as a tourist with his family or alone, he embraces the rich heritage and the talented people of the country. 
 
In his current role, Perrette oversees the strategic development and daily operations for a division that distributes 46 entertainment brands, in 45 languages, to more than 1.6 billion cumulative subscribers in 224 countries and territories across Europe, the Middle East, Africa, Asia-Pacific and Latin America.http://www.indiantelevision.com/node/1591242