Digital Trends 2015: India gears up for digital metamorphosis

January 13, 2015 - With increased digital spends, and brands acknowledging the potential of digital in making or breaking a brand, 2015 is posed with the challenge of channelizing the technology and enormous data into the right direction. Digital and mobile ad spending has increased exponentially over the last couple of years and estimates put the total digital spends to reach 30% marketshare globally in 2015 (Source: Magna Global). In fact, some commentators and studies also predict that digital ad spends will overtake TV spends before 2020. In India, we have seen similar upward trend in digital and mobile spends. A joint IAMAI and IMRB study says that the digital advertising market is poised to reach Rs 3,575 crore by March 2015...