The rise of viewing on personal screens

Handheld screens will account for more than 20% of total video viewing minutes in the United States by 2025, according to a new report. Yet the majority of viewing on tablets and smartphones is currently in the home. Perhaps we need to think more about the context of viewing on personal screens rather than talking about mobile video as if it were a particular medium.

The report by Joel Espelien of TDG Research forecasts viewing trends from 2015 to 2025, based on device and distribution channel.

“The concept of ‘watching television’ is being redefined,” writes the author of the report, “transforming from a social medium characterized by groups of viewers sitting in front of the living room television, to an individual medium defined by solitary viewers watching programs on smaller, more personal devices such as tablets and smartphones.”http://informitv.com/2015/03/07/the-rise-of-viewing-on-personal-screens/