Cable wants to collaborate with disruptors

Is the rise of OTT services as well as new content providers a threat to existing platforms – or are there opportunities to be explored?

During the opening session View from the Top, Unitymedia’s CEO Lutz Schüler was clear about it: “We are partners of maxdome, the No.1 VOD service in Germany and we also want Netflix on our platform. Let’s give the customer what he wants. I don’t see Netflix as a disruptor, they are only disruptive if we handle them wrong. Consumers want to watch more content in addition to watching linear content.”http://www.broadbandtvnews.com/2015/03/11/cable-wants-to-collaborate-with-disruptors/