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Code of practice planned to keep TV advertising within NBTC limits
THE BROADCASTING regulator is drafting a code of practice on advertising, sponsorship, product placement and tie-ins on TV programmes, as a part of consumer-protection measures and to set a common standard for the industry.
Supinya Klangnarong, a member of the National Broadcasting and Telecommunications Commission (NBTC), said yesterday that the code of practice would be a common guideline for broadcasters, TV production houses, advertising agencies, product owners and related parties in the Bt80-billion broadcasting industry.
After working with the Foundation for Media Literacy, Supinya found that some free-TV broadcasters violated the NBTC's advertising limits by running more than 12 minutes of commercials per hour or through sponsors' product placement and tie-ins.
http://www.nationmultimedia.com/business/Code-of-practice-planned-to-keep-TV-advertising-wi-30255825.html
After working with the Foundation for Media Literacy, Supinya found that some free-TV broadcasters violated the NBTC's advertising limits by running more than 12 minutes of commercials per hour or through sponsors' product placement and tie-ins.
http://www.nationmultimedia.com/business/Code-of-practice-planned-to-keep-TV-advertising-wi-30255825.html